Abstract
Skinner (1971) detailed the potential to ameliorate social injustice through a scientific understanding of human behavior and improve the human condition through the technology of behavior analysis. There exist several systemic challenges that have impeded our ability as a field to fulfill this purpose of changing behavior on a much grander scale. Behavior analysis has the ability to address many of the “-isms” (e.g., racism, sexism, ageism, ableism, etc.) yet, to date, we continue to have a minor impact in these realms (Dixon et al., 2018; Pritchett et al., 2022; Weiss, 2021). The self-imposed limitations and failure to generalize the science falls on our shoulders. It is our goal for this conversation to present the existential crisis before us and to offer a science of hope with strategies to change course. We will discuss the various ways in which ACT and Prosocial may be utilized for both personal and large-scale systemic change and share a conceptualization of culture change that shows the power of value alignment and interlocking behavioral contingencies.